(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)
Twitter cofounder Ev Williams — who remains on the company’s board — hinted Monday that follower counts may soon become the second most important number to users.
“The thing I think would be more interesting than followers is… retweets,” clarifying that a simple measure of followers “doesn’t capture your distribution.”
“The dream metric,” he said, “is how many people saw your tweet.”
(via BuzzFeed)