Posts tagged Facebook

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

On Mark Zuckerberg’s 30th birthday, the San Francisco Gate wonders who was more successful at the big 3-0: Zuckerberg or Bill Gates?

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 

Wondering why your social media posts aren’t getting much of a response? You could be sending at the wrong time.

Wondering why your social media posts aren’t getting much of a response? You could be sending at the wrong time.


All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.
But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.

But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

Facebook’s ongoing algorithm changes makes it harder for businesses and brands to reach their audiences. Business Insider breaks down how Facebook’s news feed works now.

Facebook’s ongoing algorithm changes makes it harder for businesses and brands to reach their audiences. Business Insider breaks down how Facebook’s news feed works now.

6 ways to tell if you have a viral piece of content

"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker piece:

  1. Is the message a positive one? The more positive, the higher the chance is it will be shared.
  2. Does it excite the reader? If it doesn’t, good luck getting folks to share it.
  3. Do people feel in the know for sharing it? No social cache, no incentive to share online.
  4. Does it trigger a memory? We share what we’re thinking about—and we think about the things we can remember,” according to the New Yorker.
  5. Is it a list? People love the practicalness and utility promised in a list.
  6. Is it any good? Maybe this should be number 1…

Read more on NewYorker.com: “The Six Things That Make Stories Go Viral Will Amaze, And May Infuriate, You

fastcompany: Facebook’s New “Donate Now” Button Makes Impulse Giving Easier Than Ever

Get The Clicks: 6 Ways To Make Your Facebook Ads Sexier

Are your social media ads falling flat? Follow these tips for writing better Facebook ads in 6 simple steps.

1. Start With Why
Ask yourself, “Why am I running this ad?”

2. Use Custom Ad Images
Since Facebook now lets you use custom images for your ads, take advantage of this!

3. Amp Up Your Ad Headlines
Facebook gives you 25 characters to create sexy, irresistible headlines. Use them!

4. Don’t Leave Your Audience Hanging
Nothing is worse than an ad that doesn’t tell your audience what to do.

5. Stop Selling, Create An Offer
Offers are tools that any page owner can use to create a sense of urgency and entice audience members to make that oh-so-sexy click.

6. Get Smart With Facebook Ad Targeting
You have the ability to target your ads to the fans of other pages. Why wouldn’t you take advantage of your ability to reach those folks?

There’s nothing sexier than a click on a well-designed Facebook ad. Follow this advice and make that happen.