Posts tagged Facebook


All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.
But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.

But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

Facebook’s ongoing algorithm changes makes it harder for businesses and brands to reach their audiences. Business Insider breaks down how Facebook’s news feed works now.

Facebook’s ongoing algorithm changes makes it harder for businesses and brands to reach their audiences. Business Insider breaks down how Facebook’s news feed works now.

6 ways to tell if you have a viral piece of content

"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker piece:

  1. Is the message a positive one? The more positive, the higher the chance is it will be shared.
  2. Does it excite the reader? If it doesn’t, good luck getting folks to share it.
  3. Do people feel in the know for sharing it? No social cache, no incentive to share online.
  4. Does it trigger a memory? We share what we’re thinking about—and we think about the things we can remember,” according to the New Yorker.
  5. Is it a list? People love the practicalness and utility promised in a list.
  6. Is it any good? Maybe this should be number 1…

Read more on NewYorker.com: “The Six Things That Make Stories Go Viral Will Amaze, And May Infuriate, You

fastcompany: Facebook’s New “Donate Now” Button Makes Impulse Giving Easier Than Ever

Get The Clicks: 6 Ways To Make Your Facebook Ads Sexier

Are your social media ads falling flat? Follow these tips for writing better Facebook ads in 6 simple steps.

1. Start With Why
Ask yourself, “Why am I running this ad?”

2. Use Custom Ad Images
Since Facebook now lets you use custom images for your ads, take advantage of this!

3. Amp Up Your Ad Headlines
Facebook gives you 25 characters to create sexy, irresistible headlines. Use them!

4. Don’t Leave Your Audience Hanging
Nothing is worse than an ad that doesn’t tell your audience what to do.

5. Stop Selling, Create An Offer
Offers are tools that any page owner can use to create a sense of urgency and entice audience members to make that oh-so-sexy click.

6. Get Smart With Facebook Ad Targeting
You have the ability to target your ads to the fans of other pages. Why wouldn’t you take advantage of your ability to reach those folks?

There’s nothing sexier than a click on a well-designed Facebook ad. Follow this advice and make that happen.

thenextweb:

The World Map of Social Networks created by Vincenza Cosenza has been updated for June 2013.
It shows Facebook is now the dominant social network in 127 out of 137 countries. No surprises there then!
Source: http://vincos.it/

Is your brand on Facebook? If you are looking to grow your business internationally, this infographic proves the social networks’ global influence (as if you didn’t already know).

thenextweb:

The World Map of Social Networks created by Vincenza Cosenza has been updated for June 2013.

It shows Facebook is now the dominant social network in 127 out of 137 countries. No surprises there then!

Source: http://vincos.it/

Is your brand on Facebook? If you are looking to grow your business internationally, this infographic proves the social networks’ global influence (as if you didn’t already know).

unionmetrics:


"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.
But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?
OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

unionmetrics:

"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.

But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?

OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

We know that marketers work hard to promote their brands, and we take their objectives seriously. While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action.

A Facebook blog post explaining its new ad review policy, following customer complaints of brand advertising appearing alongside pages and groups containing controversial content. (via prweek)

Learn from Facebook’s mistake—act fast, you have a lot to lose and little to gain by being stubborn.

Read more on what Facebook learned about customer complaints, the hard way, on OPEN Forum.

Will Instagram Videos Replace Vine? on OPEN Forum
The latest on the battle between Instagram and Facebook is now taking video form.
The First Newtonian Law of Social Media is this: for every Tweet there is an equal and opposite Status Update. Surely, the moment that Twitter acquired micro-video app Vine, the folks at Facebook began brainstorming on how to one-up them. Yesterday, we found out how Facebook proposes to rain on Twitter’s parade: video is coming to Instagram.
The reports are unconfirmed, but Facebook has been planning a big product launch for June 20, though the nature of the product itself has been strictly hush hush. While many have been expecting a news reader (to take advantage of the demise of Google Reader), a source has told TechCrunch, that no, it’s going to be Instagram videos. 
There aren’t too many more details—there is no answer to the question on everyone’s mind: does this mean I can use the Valencia filter to make my shiba inu’s backflip seem more wistful? 
Read more on OPEN Forum and TechCrunch on the “Vine effect.”

Will Instagram Videos Replace Vine? on OPEN Forum

The latest on the battle between Instagram and Facebook is now taking video form.

The First Newtonian Law of Social Media is this: for every Tweet there is an equal and opposite Status Update. Surely, the moment that Twitter acquired micro-video app Vine, the folks at Facebook began brainstorming on how to one-up them. Yesterday, we found out how Facebook proposes to rain on Twitter’s parade: video is coming to Instagram.

The reports are unconfirmed, but Facebook has been planning a big product launch for June 20, though the nature of the product itself has been strictly hush hush. While many have been expecting a news reader (to take advantage of the demise of Google Reader), a source has told TechCrunch, that no, it’s going to be Instagram videos. 

There aren’t too many more details—there is no answer to the question on everyone’s mind: does this mean I can use the Valencia filter to make my shiba inu’s backflip seem more wistful? 

Read more on OPEN Forum and TechCrunch on the “Vine effect.”

Facebook Finally Gets Hashtag SupportThe rumors are true — Facebook will be adopting the widely used hashtag to organize content and conversations on their platform.
What does this mean for small businesses? With clickable and searchable hashtags, it will be easier for users to find your content and your business! Start brainstorming on how you will tag your posts with new Facebook hashtags.

Facebook Finally Gets Hashtag Support

The rumors are true — Facebook will be adopting the widely used hashtag to organize content and conversations on their platform.

What does this mean for small businesses? With clickable and searchable hashtags, it will be easier for users to find your content and your business! Start brainstorming on how you will tag your posts with new Facebook hashtags.