"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker piece:
Read more on NewYorker.com: “The Six Things That Make Stories Go Viral Will Amaze, And May Infuriate, You”
Are your social media ads falling flat? Follow these tips for writing better Facebook ads in 6 simple steps.
1. Start With Why
Ask yourself, “Why am I running this ad?”
2. Use Custom Ad Images
Since Facebook now lets you use custom images for your ads, take advantage of this!
3. Amp Up Your Ad Headlines
Facebook gives you 25 characters to create sexy, irresistible headlines. Use them!
4. Don’t Leave Your Audience Hanging
Nothing is worse than an ad that doesn’t tell your audience what to do.
5. Stop Selling, Create An Offer
Offers are tools that any page owner can use to create a sense of urgency and entice audience members to make that oh-so-sexy click.
6. Get Smart With Facebook Ad Targeting
You have the ability to target your ads to the fans of other pages. Why wouldn’t you take advantage of your ability to reach those folks?
There’s nothing sexier than a click on a well-designed Facebook ad. Follow this advice and make that happen.
We know that marketers work hard to promote their brands, and we take their objectives seriously. While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action.
Learn from Facebook’s mistake—act fast, you have a lot to lose and little to gain by being stubborn.