If you’re only focusing on the numbers, it may be time to expand your thinking. Understanding psychology’s role in your business can give you a definite edge.
“Industrial and organizational psychology, or I-O psychology, applies psychological theories to an organization,” says Sandra Powers, a human resources manager at LawyerReviews.com. By studying I-O psychology, you may be able to help improve employee behavior and attitudes through training programs, management systems and employee feedback.
Read more on how I-O psychology can improve your business on OPEN Forum.
Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:
Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts.
Read on for more on how companies are using philanthropy in their marketing strategy.
An unexpected sign that people are feeling good about the economy? The fact that RV sales are back up (the sector posted its sixth straight season of sales increases, The Detroit News reported).
It seemed like just the right to share how some entrepreneurs are going truly mobile: running their businesses on the road and by sea, that is.
Flickr user: Larry & Ted Page
Read on for more details on how becoming an expert can benefit your business.
Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:
"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."
From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster”
Independent, business-owning millennials have sidestepped traditional career paths and have become a significant force in the small-business milieu. In spite of the recession-wounded economy and striking levels of student debt, they’re building companies and saying some potentially surprising things about the process.
Read more on how millennials feel about their business prospects on OPEN Forum.
"Despite its widespread popularity, many small businesses aren’t utilizing Instagram to its fullest business potential," writes OPEN Forum contributor Angela Stringfellow. "Retailers post just 7.2 percent of their products on social commerce sites.”
Take advantage of the site’s influence and boost your brand’s value with this tip from Shari Theresia, co-owner of Los Angeles-based event staffing company Toast & Flute:
“To start, I researched and followed Los Angeles-based companies and people who I thought could recommend us to their clientele or would be interested in our services themselves. This included wedding and event planners, caterers, florists, event rental companies and event design companies. I was active on their Instagram accounts, liking their photos and getting on their radar.”
Read on for two more ways you can drive sales through Instagram.
Nostalgia for the not-so-distant 1990s seems to be everywhere you turn these days. From Kate Moss’ little sister appearing in her own Calvin Klein ads to the Disney Channel’s spin off “Girl Meets World” following up where “Boys Meets World” left off more than a decade ago, brands are creating ads and products that are decidedly ’90s inspired.
Brands are focusing on the ’90s, because they know they need to tap into the spending power of the biggest and most diverse generation that’s ever existed: the millennials. Many of these young adults grew up in the 1990s and are now entering their peak earning and spending years. Ignoring them would be a bad business move.
And research backs them up. Apparently when we feel nostalgic, we’re more willing to part with our dollars.
From OPEN Forum’s “They Love the ’90s: Using Nostalgia to Woo Millennials”