Being a great storyteller has never been more important for businesses than it is now, in the age of social media and viral stories. Customers who connect to your brand on an emotional level through the stories you tell end up being your most powerful brand ambassadors:
Chris Hurn left his son’s favorite stuffed animal, “Joshie,” at the Ritz-Carlton Hotel in Amelia Island, Florida, on a family vacation. When he got home, his son was devastated. Hurn told him that Joshie had decided to stay a few extra days at the hotel on vacation. The hotel staff sent Joshie back to his son. In the box, Joshie came with pictures of him by the pool, having a massage and taking a drive on the beach. Hurn was so impressed that he made a video about it that got 30,000 views.
Read more about the power of storytelling on OPEN Forum.