Posts tagged Customer service

Being a great storyteller has never been more important for businesses than it is now, in the age of social media and viral stories. Customers who connect to your brand on an emotional level through the stories you tell end up being your most powerful brand ambassadors:

Chris Hurn left his son’s favorite stuffed animal, “Joshie,” at the Ritz-Carlton Hotel in Amelia Island, Florida, on a family vacation. When he got home, his son was devastated. Hurn told him that Joshie had decided to stay a few extra days at the hotel on vacation. The hotel staff sent Joshie back to his son. In the box, Joshie came with pictures of him by the pool, having a massage and taking a drive on the beach. Hurn was so impressed that he made a video about it that got 30,000 views. 

Read more about the power of storytelling on OPEN Forum.

Being a great storyteller has never been more important for businesses than it is now, in the age of social media and viral stories. Customers who connect to your brand on an emotional level through the stories you tell end up being your most powerful brand ambassadors:

Chris Hurn left his son’s favorite stuffed animal, “Joshie,” at the Ritz-Carlton Hotel in Amelia Island, Florida, on a family vacation. When he got home, his son was devastated. Hurn told him that Joshie had decided to stay a few extra days at the hotel on vacation. The hotel staff sent Joshie back to his son. In the box, Joshie came with pictures of him by the pool, having a massage and taking a drive on the beach. Hurn was so impressed that he made a video about it that got 30,000 views. 

Read more about the power of storytelling on OPEN Forum.

Business owners are always looking for ways to attract and retain new and existing customers. OPEN Forum contributor Christopher Litster says you have to go beyond your typical loyalty program punch cards:

… Create a memorable experience. For example, one restaurant presented an offer in a sealed envelope at the end of the meal. Only when the customers returned were they able to open the envelope. Inside it was a special offer, which ranged from a glass of wine to a free dessert to a free meal.

Read more tips on engaging customers on OPEN Forum.
Flickr User: Swaminathan

Business owners are always looking for ways to attract and retain new and existing customers. OPEN Forum contributor Christopher Litster says you have to go beyond your typical loyalty program punch cards:

… Create a memorable experience. For example, one restaurant presented an offer in a sealed envelope at the end of the meal. Only when the customers returned were they able to open the envelope. Inside it was a special offer, which ranged from a glass of wine to a free dessert to a free meal.

Read more tips on engaging customers on OPEN Forum.

Flickr User: Swaminathan

5 Tips for Keeping Your Customers Happy

  1. Provide exceptional customer service.
  2. Use email marketing.
  3. Introduce a loyalty program.
  4. Create a system for complaints.
  5. Develop an outstanding product or service.

For more customer retention tips, visit OPEN Forum.

What to do when a customer is a bully? Read how Liberty Bottleworks refused to put up with bad behavior, lost the customer, but gained respect … and lots of business.

Call them, send a handwritten note, post a social media call out. Say it with pictures….or video.  Hold a free event. Tweet a coffee. These are some of the many ways you can thank customers without breaking the bank.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.
Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.
Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.

Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.

Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.

ibmsocialbiz:

33% of CEOs Worry They Are Out of Touch With Customers: 
And that may be because they are seriously lagging in engaging customers in social business. “This entire chart should be flipped.”
Building a Better Customer Experience. - Business 2 Community

ibmsocialbiz:

33% of CEOs Worry They Are Out of Touch With Customers:

And that may be because they are seriously lagging in engaging customers in social business. “This entire chart should be flipped.”

Building a Better Customer Experience. - Business 2 Community

ibmsocialbiz:

The customer-activated enterprise. A new C-suite study from IBM finds that more than half of CxOs expect to open up their enterprises – bringing down barriers to extend collaboration inside and outside. CEOs said customers come second only to the C-suite in terms of the strategic influence they wield. They expect a radical shift in what it means to collaborate with customers.

(via IBM Insights from the IBM Global C-suite Study)

This study reveals that CEO’s are recognizing how vital it is to their business to count their customers as their number one influence. Here are a few more articles to teach you how to put your customers first: