Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban, Co-Founder of HDNET
Lou Imbriano has three Super Bowl rings. As the former Vice President and Chief Marketing Officer of the New England Patriots for nine seasons, Lou supercharged his team’s marketing programs with many revolutionary initiatives. In his new book, Winning the Customer: Turn Consumers into Fans and Get Them to Spend More, he teaches small businesses how to grow customer relationships to maximize revenue. Here are just five of them:
Don’t rely on always winning
Don’t always cover up the weak spots
If we forget the people, our request for help with our cause, our launch, our contest. etc. sounds selfish or transactional—if you do this, we’ll do that. Either can leave folks wondering why they should use what little time they have to help.