Veronica Mars’ fans made crowdfunding history when they helped bring the canceled TV series to the big screen via a record-breaking Kickstarter campaign. ($5.7 million from more than 91,000 backers.)
OPEN Forum’s Rod Kurtz (pictured here with Veronica herself, actress Kristen Bell) shared the lessons entrepreneurs should take from the campaign’s epic success, including:
1. Be authentic. This may be the idealistic fan in me, but every correspondence during this project, and every conversation I had with the cast, convinced me this was a group of people that genuinely believed in the work they were doing—and created it for their fans. No matter your industry, and whether you’re using crowdfunding or not, start something for the right reasons.
Via OPENForum.com: “What I Learned from ‘The Largest Kickstarter Project of All Time in the Entire Universe’”