Some of the world’s greatest ideas stemmed from brainstorming sessions, those moments of “spitballing” and “ideation” around a whiteboard. But where did the idea for this idea generating practice come from?
This process was first developed in 1948 by advertising executive Alex Osborn, who called the concept “think up” in his book, Your Creative Power, and attributed its use to the success of his advertising agency, BBDO, which is still prosperous today.
It’s been a few decades since Osborn developed his “think up” concept—which is more popularly known as brainstorming today…
But brainstorming may be as endangered as the Mad Men era brand of advertising Osburn came from. Learn how technology has changed the way we brainstorm, and what we can do to fix it, on OPEN Forum.
It’s quite productive, actually, according to new studies:
When your brain is tired, you take in distractions that you would normally ignore because your mind is too drowsy and disorganized to fight the invasion. Your tired brain struggles to focus on one thing at a time, so you wander, gather loads of irrelevant information, and connect those random pieces together, which can result in offbeat solutions or innovative products and ideas.
From OPEN Forum’s “Why Being Bored and Tired Can Improve Your Creativity”
You may be surprised to find how quickly daily routine and the demands of “just getting by” absorb your waking hours. You may be surprised matters of habit rather than thought and inquiry. You may be surprised to find how quickly you start to see your life in terms of other people’s expectations rather than issues.