A lot of people view brainstorming in an additive way—we’re adding to the number of ideas. But that’s not the power of the group. The group’s power comes from the synergy that goes beyond the additive. What the most creative companies do is tell the members of the group to come up with lists of ideas before they come to the brainstorming session. What the group is really powerful for is exchanging ideas and then having ideas bump up against one another and merge in surprising new ways that any one person might not have thought of on their own.
It ain’t about your passion; it’s about being a part of something larger than yourself … Because at the end of your days when you look back—it’s not just about saying how successful you were, how many toys or trinkets or how much power you accumulated, it’s about what you created, about what you did to make the world a slightly better place because you were here.