Posts tagged Brand

fastcompany:

Launching your very own artisanal organic ketchup company? Here are 6 steps to making your own hipster logo.

Now that you have an amazing logo, what’s the one decision that will make or break your brand? Think Dave Thomas of Wendy’s. Richard Branson of Virgin. Choosing the right face of your brand is the key to business growth. Here’s how to pick the right face of your brand and five options to get you started.

Is there anyone more qualified to be the face of your company? When you think of Virgin Airlines, does Richard Branson immediately come to mind? If you are comfortable being the spokesperson for your brand, it can create a special bond between your company and your customers. The downside is if or when you want to sell your company, the brand equity is as much in you as it is in your company. Another risk is something happening to you. Your health equals the company’s health.
Read more on the 5 options you have for choosing the right face of your brand on OPEN Forum.

Is there anyone more qualified to be the face of your company? When you think of Virgin Airlines, does Richard Branson immediately come to mind? If you are comfortable being the spokesperson for your brand, it can create a special bond between your company and your customers. The downside is if or when you want to sell your company, the brand equity is as much in you as it is in your company. Another risk is something happening to you. Your health equals the company’s health.

Read more on the 5 options you have for choosing the right face of your brand on OPEN Forum.

Click here to embiggen (see full infographic)

A process overview to walk an entrepreneur through branding and marketing needs. It is designed to break out the necessary steps while inspiring more of a social vision for a start-up.

(via Visual.ly)

Click here to embiggen (see full infographic)

A process overview to walk an entrepreneur through branding and marketing needs. It is designed to break out the necessary steps while inspiring more of a social vision for a start-up.

(via Visual.ly)

Amazing Brand Stories That Will Inspire You on OPEN Forum

The Company: ModCloth
The Brand Story:
Hobby Turned Business Success

It’s hard to believe one of America’s fastest growing retailers, launched in a dorm room. Susan Gregg Koger spent her college years in love with vintage clothing. Her hobby eventually grew into a business with her then-boyfriend, now-husband, Gregg Koger. Today, ModCloth is growing at more than 50 percent per year and has earned a spot on Fast Company’s list of innovative businesses. 

Susan’s story is built and inspired by the community around her brand. She’s a passionate fashion leader who is constantly inspired by her customers and peers, and believes in fashion for everyone by anyone.

Tell a compelling brand story to strengthen ties to your customers. Read more of these examples as inspiration for your own.

3 Ways to Turn Social Media Followers Into Promoters of Your Brand
        
        1. Listen to, then engage with fans2. Concentrate on your ‘soul mates’3. Make new fans with multi-platform campaigns
        (via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

1. Listen to, then engage with fans
2. Concentrate on your ‘soul mates’
3. Make new fans with multi-platform campaigns

(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)

Business Brand Rocks: Ben & Jerry’s New Flavor Ben & Jerry’s is an iconic company that grew from small to large in scale by being a branding monster. They have done it once again with the launch of their newest flavor, “30 Rock.” They will announce it tonight on the 30 Rock finale - so tune in for a lesson on great business branding.Learn more branding lessons from Ben & Jerry’s here
(via Business Brand Rocks with New Ben & Jerry’s Flavor - Image source)

Business Brand Rocks: Ben & Jerry’s New Flavor

Ben & Jerry’s is an iconic company that grew from small to large in scale by being a branding monster. They have done it once again with the launch of their newest flavor, “30 Rock.” They will announce it tonight on the 30 Rock finale - so tune in for a lesson on great business branding.

Learn more branding lessons from Ben & Jerry’s here

(via Business Brand Rocks with New Ben & Jerry’s Flavor - Image source)

Click to embiggen.
4 in 10 Millennials Interested in Co-Creating Products With Brands
Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More
(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

Click to embiggen.

4 in 10 Millennials Interested in Co-Creating Products With Brands

Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More

(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

5 Marketing Techniques Inspired by Moms1. Know your brand.2. Integrate a variety of marketing strategies.3. Read up and reach out.4. Plan for interruptions.5. Hang in there.Read More
        (via 5 Marketing Techniques Inspired by Moms | V3 Kansas City Integrated Marketing and Social Media Agency)
5 Marketing Techniques Inspired by Moms

1. Know your brand.
2. Integrate a variety of marketing strategies.
3. Read up and reach out.
4. Plan for interruptions.
5. Hang in there.

Read More

(via 5 Marketing Techniques Inspired by Moms | V3 Kansas City Integrated Marketing and Social Media Agency)

A Turn of the Page for Newsweek
After 80 years in print, the newsmagazine will adopt an all-digital format as of 2013. Read More
Above: Newsweek's cover on the Apollo 11 spaceflight from July 28, 1969.
(via A Turn of the Page for Newsweek - The Daily Beast)

A Turn of the Page for Newsweek

After 80 years in print, the newsmagazine will adopt an all-digital format as of 2013. Read More

Above: Newsweek's cover on the Apollo 11 spaceflight from July 28, 1969.

(via A Turn of the Page for Newsweek - The Daily Beast)

YouTube Changes Video Ranking, Emphasizes Engagement
Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More
(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)

YouTube Changes Video Ranking, Emphasizes Engagement

Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More

(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)