Amazing Brand Stories That Will Inspire You on OPEN Forum
The Company: ModCloth
The Brand Story: Hobby Turned Business Success
It’s hard to believe one of America’s fastest growing retailers, launched in a dorm room. Susan Gregg Koger spent her college years in love with vintage clothing. Her hobby eventually grew into a business with her then-boyfriend, now-husband, Gregg Koger. Today, ModCloth is growing at more than 50 percent per year and has earned a spot on Fast Company’s list of innovative businesses.
Susan’s story is built and inspired by the community around her brand. She’s a passionate fashion leader who is constantly inspired by her customers and peers, and believes in fashion for everyone by anyone.
Tell a compelling brand story to strengthen ties to your customers. Read more of these examples as inspiration for your own.