Posts tagged Brand

(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)

Business Brand Rocks: Ben & Jerry’s New Flavor

Ben & Jerry’s is an iconic company that grew from small to large in scale by being a branding monster. They have done it once again with the launch of their newest flavor, “30 Rock.” They will announce it tonight on the 30 Rock finale - so tune in for a lesson on great business branding.

Learn more branding lessons from Ben & Jerry’s here

(via Business Brand Rocks with New Ben & Jerry’s Flavor - Image source)

Click to embiggen.

4 in 10 Millennials Interested in Co-Creating Products With Brands

Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More

(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

(via 5 Marketing Techniques Inspired by Moms | V3 Kansas City Integrated Marketing and Social Media Agency)

A Turn of the Page for Newsweek

After 80 years in print, the newsmagazine will adopt an all-digital format as of 2013. Read More

Above: Newsweek’s cover on the Apollo 11 spaceflight from July 28, 1969.

(via A Turn of the Page for Newsweek - The Daily Beast)

YouTube Changes Video Ranking, Emphasizes Engagement

Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More

(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)

How to Improve Your Facebook Cover Photo

Your Facebook cover photo is the very first thing customers—and potential customers—see. A study released earlier this year by EyeTrackShop found that the images are the main attraction, with 100 percent of those surveyed looking at them. (Somewhere between 65 percent and 92 percent viewed the profile photos on the old brand pages.) Read More

(via How to Improve Your Facebook Cover Photo : Marketing :: American Express OPEN Forum : Image via Mashable)

The MTA’s new initiative to sell branded cards on behalf of retail advertisers might pave the way for a business in mining its mounds of ridership data. Read More

Image by Mr. T in DC

(via NYC’s New Branded MetroCards Let You Score Discounts At Gap, Domino’s, And More | Fast Company)

“Who are your brand advocates, you ask? They’re the folks in your community who evangelize your product or service to their own audience simply because they love it. They can’t be bought or gamed, but their social activity can booster your brand online and help you to find new customers…”

Do you know how to find and engage evangelists to help grow your business?

(via 4 Things Brand Advocates Want You to Know - smallbiztrends.com)