Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:
"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."
From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster”
Smartphones have made life easier for many small-business owners on the go. But you can do way more than take a conference call, or schedule a meeting reminder to your calendar. There are a number of apps out there that can simplify your business.
1. Google Wallet. …Keep your gift cards (and view the balances), record your loyalty program details, and send and receive money from your friends—all in a single app
2. Mailtracker. Get updates when someone views your email, including details about how long a person spent on the email and what device it was accessed from.
3. Refresh. Have an important meeting with a new client—someone you know nothing about? Refresh crawls through publicly available information and gives you a snapshot with current details about new contacts on whom you’d like to make a favorable impression.
Read on for seven more apps that will transform your business.