fastcompany:

In need of a CEO, Lululemon posts a job description

With Lululemon in the downward doghouse this year, the company used the departure of CEO Christine Day to reveal their lighter, cheekier side, depicting their new leader as someone who communicates in Sanskrit, “can hold headstand for at least 10 minutes” and “breaks all the rules by getting your OM-on (loudly) whenever the urge arises.” 
The assumption from Fast Company is that “the ad seems like an attempt at getting back on customers’ good sides.” Would you do this for your business? It is risky, but it could pay off.

fastcompany:

In need of a CEO, Lululemon posts a job description

With Lululemon in the downward doghouse this year, the company used the departure of CEO Christine Day to reveal their lighter, cheekier side, depicting their new leader as someone who communicates in Sanskrit, “can hold headstand for at least 10 minutes” and “breaks all the rules by getting your OM-on (loudly) whenever the urge arises.” 

The assumption from Fast Company is that “the ad seems like an attempt at getting back on customers’ good sides.” Would you do this for your business? It is risky, but it could pay off.

22 notes

Show

  1. pathwaysfinancialpartners reblogged this from fastcompany
  2. amexopenforum reblogged this from fastcompany and added:
    With Lululemon in the downward doghouse this year, the company used the departure of CEO Christine Day to reveal their...
  3. avidtr reblogged this from fastcompany
  4. michaela1123 reblogged this from prweek
  5. sibertekture reblogged this from fastcompany and added:
    Lol
  6. ideasdash reblogged this from fastcompany
  7. babytakemehome reblogged this from fastcompany
  8. ipsadixit reblogged this from fastcompany and added:
    Lulz
  9. prweek reblogged this from fastcompany
  10. fastcompany posted this