1. If you don’t lead, no one will follow.
2. If you don’t control it, you don’t own it.
3. Protecting your company’s assets should be your first priority.
4. Planning is about preparing for the future, not predicting it.
5. If you don’t market your business, you won’t have one.
6. The marketplace is a war zone.
7. You don’t just have to know the business you’re in, you have to know business.