The MTA’s new initiative to sell branded cards on behalf of retail advertisers might pave the way for a business in mining its mounds of ridership data. Read More
Image by Mr. T in DC
(via NYC’s New Branded MetroCards Let You Score Discounts At Gap, Domino’s, And More | Fast Company)
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social-metrics reblogged this from amexopenforum and added:
Even the MTA is using data...bring in revenue. What’s interesting about this move is that...
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amexopenforum posted this
