Building an Empire: Chia Pet’s Joseph Pedott
“Ch-ch-ch-Chia!” is arguably the most successful product jingle of all time.
Amazingly, the Chia Pet has withstood the test of time and sells at the rate of more than 500,000 units per year—for nearly the past three decades, according to press reports.
Joseph Pedott, a San Francisco resident and native Chicagoan, is the man behind the Chia Pet. He runs Joseph Enterprises, a company that has not only marketed the Chia Pet, but also The Clapper—two products that are now memorialized at the Smithsonian. Read More
Photo courtesy of Joseph Pedott.
(via Building an Empire: Chia Pet’s Joseph Pedott : Innovation :: American Express OPEN Forum)