“As a business owner, the hurdles are the conceptions of the pole. It’s not necessarily stripping, but that’s what a lot of people think.”

Pole fitness is a form of exercise that many people associate with exotic dancers, but it’s also the newest fitness craze. It may even become an Olympic sport. The industry is having a tough time fighting the negative stigma connected to their businesses.

In our latest MSNBC’s Your Business segment, watch how various businesses are banding together to fight that stigma and take their companies to the top.