"Believe in side projects. Tattly was a side project; swissmiss was a side project; CreativeMornings was a side project; TeuxDeux was a side project. These are all things that turned into revenue streams for me and made it possible to not have clients. I would never hire anyone who doesn’t have side projects. To me, that shows that someone has ideas, self-initiative, and can make things happen."
Tina Roth Eisenberg on the innovative environment that is NYC, the importance of taking risks and pursuing your dreams (and side projects) and how she manages the many facets of her life.
(via The Great Discontent: Tina Roth Eisenberg)