It’s tough to get funding for your venture, whether you’re seeking it from your local bank (in which case you must be a hopeless optimist) or your long-suffering family (have they started screening your calls yet?). It’s a problem that IndieGoGo’s Slava Rubin and his co-founders, Danae Ringelmann and Eric Schell, were discussing over dinner back in 2005, when the latter two were still attending the Haas School of Business at the University of California Berkeley. Ringelmann had helped various independent filmmakers raise money, Schell was on the board of a theater company and Rubin (pictured) had started his own not-for-profit organization. The three came up with an idea to “democratize fund-raising,” recalls Rubin. “Why not let lots of people support something? Why should five people sitting in a room decide who gets a grant or a loan?”
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