Top 10 Reasons Your Website Is Losing Sales

UK retailers are losing more than £8 billion ($12.6 million USD) per year due to website inefficiencies, according to research by data and analytics firm QuBit. Using its Exit Feedback technology, QuBit collected more than 18,000 comments about a range of UK retail websites and analyzed the data to discover the major issues that these sites face.

Mashable spoke with QuBit CEO Graham Cooke about the company’s research, and what it means for businesses. We look at the top 10 reasons website visitors don’t convert to paying customers on retail websites and offer a few tips for businesses that face these problems.

Here are the top 10 website issues that hinder retail website visitors from converting to customers, according to QuBit’s research:

  1. Pricing
  2. Product descriptions
  3. Stock information
  4. Site functionality
  5. Shipping information
  6. Images
  7. Discounts
  8. Navigation
  9. Video
  10. Website speed

Read Erica Swallow’s tips for improving your website here.

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