A contest might sound like a great idea for a social media campaign, but if you don’t follow the rules, you may find the FTC knocking on your door, just like the marketing team at Cole Haan did when it launched a Pinterest contest to its followers.
These are the four things brands should consider when launching a contest on social media, particularly if that platform is Pinterest:
Read “4 Things You Must Know Before Running a Social Media Contest" on OPEN Forum.
1. Depression. Whether you’re talking about feeling a little blue or having a full-on, nonfunctional episode, it’s not uncommon for entrepreneurs to suffer from depression.
2. Personal sacrifice. Entrepreneurs can sometimes focus on work to the exclusion of things—relationships with a spouse or with children—that will matter more in hindsight.
3. Unhealthy habits. There’s never enough time in a day to accomplish everything, and entrepreneurs often prioritize work over things like exercise, taking the time to eat properly and getting enough sleep.
For three more downsides of being an entrepreneur—and helpful tips on how to address them—visit OPEN Forum.