Small-business owners know that the slightest error can translate to a weaker bottom line. Such is the case of Julia Reich who made a big marketing mistake when she chose not to update her domain name, after changing her company’s name.
Julia Reich Design had been in business from 2001 until 2013, with a lot of work history out there on the Internet, and after her website came down, Reich says, “I realized that many of the websites I’d designed for clients, as well as other printed materials, all had my old name and Web address on them. If a prospect wanted to look me up, they’d have no way of finding me.”
Learn the two other seemingly minor marketing slip ups that can have a big affect on your business on OPEN Forum.
What’s the one problem Peter Arvai, the CEO of presentation software company Preszi, told LinkedIn he would fix if he could? The constant need to be perfect:
“I’ve often felt the expectation that I need to be perfect to be accepted as a leader, but I have come to realize that revealing my imperfections actually empowers my team,” Arvai says. “Being vulnerable changes the conversation from one where team members feel they have to prove themselves to one where they are free to think big and take risks.”
To learn how we could do away with that expectation, read more on OPEN Forum.
According to small-business owners and experts, it’s collard greens. But how did we get to this point, and what made kale so special in the first place? Read more about this latest food trend on OPEN Forum.
The numbers for women entrepreneurs who try to get their ventures funded are grim. Women get…
But there’s one area where that number is much higher: e-commerce with nearly 40% of companies that received funding had co-founders or founders who were women.
“The fact is,” says Amy Millman, president of Springboard Enterprises, “women are getting VC money for businesses that VCs are interested in. However, many women start consumer-facing businesses, and only recently have we seen VC interest [in those types of companies].”
It’s getting harder to guarantee people are interacting with your content on Facebook these days, unless you’re willing to put some cash behind it.
But you should still work towards making your site engaging to keep your current fans happy and to win new followers as well. In order to do that, make sure your Facebook page is…
1. You. Put a little personality and oomph in your posts to make a human connection with your followers.
2. Consistent. Followers usually aren’t seeking out your Facebook content: They’re seeing it appear on their newsfeed. Regularly posting to your Facebook page is important if you want to continue to be seen.
3. Engaging. Respond to fans on Facebook to create a two-way street for engagement.
Learn more about how you can drive Facebook likes on OPEN Forum
"Just as Hollywood producers set up private screenings of films prior to the film’s release to the general public," writes serial entrepreneur Gideon Kimbrell, "you need to get your software tested by real people in the real world before its official release."
That’s why launching a private beta is such a great idea: you’re able to work out the kinks in your app before going public, where the criticism isn’t terribly constructive.
Read on for three tips on how to launch a successful private beta on OPEN Forum.