…As it turns out, workaholics are the least-efficient workers. If you’re working a 12-hour day, then you don’t have to be efficient. You’ve got all day—or all night if necessary—to get your work accomplished. With no sense of urgency, you’re free to fritter your time away on office pools, Internet “research” and Facebook.
Learn how to become a more productive worker—and get out of the busy trap—on OPEN Forum.
The Worst Parts of Being an Entrepreneur Nobody Talks About
1. Depression. Whether you’re talking about feeling a little blue or having a full-on, nonfunctional episode, it’s not uncommon for entrepreneurs to suffer from depression.
2. Personal sacrifice. Entrepreneurs can sometimes focus on work to the exclusion of things—relationships with a spouse or with children—that will matter more in hindsight.
3. Unhealthy habits. There’s never enough time in a day to accomplish everything, and entrepreneurs often prioritize work over things like exercise, taking the time to eat properly and getting enough sleep.
For three more downsides of being an entrepreneur—and helpful tips on how to address them—visit OPEN Forum.
Branding is not something small-business owners can ignore. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You,” wrote management consultant Tom Peters in Fast Company. So where does one start in their goal of promoting Brand You?
Motivating your team through fear and praise isn’t doing you any favors—those two actually rank pretty low on a recent CEO.com survey. What employees are really looking for is a CEO who can articulate the company’s vision in “their directives and interactions,” and who can incentivize said vision. Not sure how you can do that?
Like everything else, word-of-mouth, the way business owners traditionally get new customers, has gone digital with online reviews. Getting reviews of your products from bloggers is a great way to get word about your product out to the masses. But before you start reaching out, keep these nine things in mind:
Do your homework to locate influential bloggers and reviewers in your product category.
Decide on your goals for the review
Provide all necessary information
Be cooperative and accommodating
Be generous with product samples
Ensure that the product is a good match with the blog.
Know that bloggers occasionally request payment in exchange for reviews.
Remember to thank reviewers for their reviews.
If you get a bad review, don’t defend yourself and your product.