Some of America’s most iconic brands would send any English teacher running for the hills. (Froot Loops? Chick-fil-A?)
As illogical as they may appear, there is reasoning behind these choices. Slate spoke to experts about the marketing strategy behind misspelled and wrongly punctuated brand names. Some of the stories make for great cocktail party conversation starters:
Carl’s Jr., for instance, was given that title because the owner of Carl’s Drive-In Barbeque decided to open a number of smaller restaurants in the 1950s, so that’s where the Jr. comes from.