Four common intellectual property mistakes small-business owners make. Number one: Thinking IP is just for tech companies. Watch the video to see the three other ways entrepreneurs don’t understand intellectual property.

Joy Chen, CEO of all-nautral beauty line Yes to, spoke with Entrepreneur.com about how she turned around the formerly flailing company into a brand worth $50 million — four times the value when she joined in 2009.

Q: Before you took the CEO seat, how was the company’s model failing?


A: I walked into the business when it was in the worst state. It wasn’t profitable.

Initially, the Yes to company had three sub-brands — Yes to Carrots, Yes to Tomatoes and Yes to Cucumbers — and all three were cannibalizing each other. It confused people, as the product packaging didn’t communicate each line’s health benefits. So consumers thought it was just about differences in scents or flavors. As a result, each sub-brand chipped at each other’s market share. But I saw this as a clear opportunity for a turnaround. … Consumers can now view the sub-families as ingredients for a natural recipe, where each product solves a problem. 

Read more inspiring insights from Chen on Entrepreneur.com.

Happy Earth Day, everybody! In honor of the holiday, we take a look at some of the businesses leading the second wave of green tech companies.

Tom Szaky is living the old adage “One man’s trash is another man’s treasure” with his company TerraCycle, which has diverted 2.7 billion units of waste into cool upcycle and recycled products like backpacks made out of Capri Suns and railroad ties made from old cigarette butts.

Read about other companies who make going green look on OPEN Forum’s “Green Tech 2.0: Bringing New Energy to Green Business

Going Green on the Cheap

kiplinger:

Happy Earth Day! Now’s a great time to learn about ways to go green on the cheap.

For those of us with more limited means, there are small things we can do every day to trim our energy use. Many are low-cost or free, and some will even save you money. After all, you shouldn’t have to be rich to help save the planet.

Check out these 15 ways you can live an environmentally friendly lifestyle on a budget.

Love the ethos behind The COMN, a collective of six creative entrepreneurs in Minneapolis: From collective member Kate Arends, of Wit and Delight:

The COMN is short for “The Collective Minneapolis”, and is pronounced “The Common”, because the six partners share a similar thread of creative entrepreneurship.  … The experience has proven to be a great exercise in business development, collective compromise, and trust. We still have plenty of work to do, but the space is coming together nicely, and we’re incredibly excited to finish up the final details in time to invite a small number of other creatives to come work alongside us.

Uh oh. Yelp is getting on small-business owner’s bad side again with its latest move: Yahoo and Yelp recently struck a deal in which all Yahoo Local reviews will be replaced by Yelp reviews.
 

Uh oh. Yelp is getting on small-business owner’s bad side again with its latest move: Yahoo and Yelp recently struck a deal in which all Yahoo Local reviews will be replaced by Yelp reviews.

 

Can offering deep discounts on tickets and concessions bring people back to movie theaters? Sean Wycliffe, the founder of Dealflicks, thinks so. Watch for more on his innovative company, which partners with movie theaters to get users those discounted perks, and to learn about the highs and lows of launching his company.

Businesses that cater to consumers’ fears for the future are reporting “robust sales,” writes OPEN Forum contributor Mark Henricks. 
"Doomsday may or may not be looming ahead, but it’s never been disadvantageous to be prepared," says David Sanders, owner of Atlanta-based e-commerce business Doomsday Prep. (He should know — his sales go up with every new season of AMC’s zombie survival hit The Walking Dead). 
Read more on OPEN Forum, “Dystopian Businesses: Profiting From Depressing Visions of the Future”

Businesses that cater to consumers’ fears for the future are reporting “robust sales,” writes OPEN Forum contributor Mark Henricks. 

"Doomsday may or may not be looming ahead, but it’s never been disadvantageous to be prepared," says David Sanders, owner of Atlanta-based e-commerce business Doomsday Prep. (He should know — his sales go up with every new season of AMC’s zombie survival hit The Walking Dead)

Read more on OPEN Forum, “Dystopian Businesses: Profiting From Depressing Visions of the Future

fastcompany:

Save your eureka moments. These note-taking apps are at your fingertips.
goodideaexchange:


10 Tips For Young Entrepreneurs
“The last 6 years have taught me many valuable lessons in life and business. I now have a handful of businesses in different industries and a clear path for future growth and success. Here are some of the lessons I’ve learned as a young entrepreneur.”

goodideaexchange:

10 Tips For Young Entrepreneurs

The last 6 years have taught me many valuable lessons in life and business. I now have a handful of businesses in different industries and a clear path for future growth and success. Here are some of the lessons I’ve learned as a young entrepreneur.”